Cat Tree

Building a brand new user experience from the three angles of “human-cat-space” is different from all pet products on the market. It can be called an independent product system. It can bring users more entertaining and cost-effective products, and also expands new product categories for the brand.

This series of products adopts a modular design method, uses the familiar structure of the user as a product support frame, matches with sisal balls and corrugated paper, and can be adjusted at multiple angles to fully meet the needs of cats and paws and release the wild nature of cats.

从“人-猫-空间”三个角度构建全新的用户体验，不同于市场上的所有宠物产品。它可以称为一个独立的产品体系。它可以为用户带来更具娱乐性和更高性价比的产品，也为品牌拓展了新的产品品类。

这一系列产品采用模块化设计方法，将用户熟悉的结构作为产品支撑框架、搭配剑麻球与瓦楞纸多种材料，还可以进行多角度调节，充分满足猫摩爪子的需求，释放猫的野外天性。

The shape of the product is not fixed. Each owner can customize a cat scratch pad that suits his pet best according to the behavior of the pet. The cutout in the design can not only better integrate into the environment, but also become a cat’s playground, making it both practical and beautiful.

产品的形态不是固定的。每一位主人都能为自己的宠物定制一个最适合它的猫抓板根据宠物的行为习惯。设计中的镂空不仅可以更好的融入环境，也成为了猫的游乐场，使其既实用又美观。

Of course, we can also create an open or closed cat litter for pets, and we can change the combination method with the season. The product can be used with soft cushions to give cats a more comfortable experience.

当然，我们也可以为爱宠打造一个开放式或封闭式的猫窝，并且可以随着季节改变组合方式。产品使用时可以搭配柔软的垫子，让猫有更舒适的体验。

It is a balance between new and old.
I use our most common materials and structures in life to design new design styles, extend the life cycle of products, reduce product costs from another angle, and strengthen the relationship between brands and users by expanding product forms and functions.

Designed for cat happiness, throughout the year.

它是新与旧的平衡。

用生活中我们最常见的材料与结构，设计全新的设计风格，延长产品的生命周期，从另一个角度降低产品成本，通过拓展产品形态与功能，增强品牌与用户之间的关联。

一年四季，筑造幸福猫生。